Ai-CHA was founded in 2019 by the Lie brothers and opened its first outlet in Indonesia in August 2022. Our goal is to serve high-quality drinks at an affordable price. The name Ai-CHA represents the idea of “sharing our love of tea by wholeheartedly serving fine quality tea,” with the aim of attracting people from around the world to experience it. We are committed to ensuring that all customers enjoy a great cup of tea that brings joy to their lives.
In November 2024, the first store was opened in "Aeon
Mall", one of the most prosperous shopping malls in
Cambodia, and currently 20 stores have been signed.
In September 2024, the first store in Laos opened, and
18 stores have been signed so far
In April 2024, the first store in the Philippines officially
opened, and now more than 80 stores have been
signed
In Februari 2024, the first store in Malaysia opened,
and as of September 2024, the number of signed
stores has exceeded 230
In January 2024, after the release of the brand strategy
to quickly capture the Southeast Asian market,
Vietnam has signed contracts for more than 120 stores
and opened 2 stores within 4 months.
In December 2022, the first store was opened in
Bangkok, Thailand. In the two years of market
accumulation, the number of signed stores nationwide
has reached 220+ stores, and 80+ stores have been
opened. It is a beverage brand that is highly sought
after by local young people.
In August 2022, the first direct-operated store was
successfully opened in Indonesia. In the same year, the
number of stores exceeded 200 stores, and 280+ stores
have been successfully signed.
